The professional association for design. Indianapolis Chapter

Email Marketing Resources

Email Marketing Q&A

Email Marketing Reports: Email Basics

Email Marketing Glossary

Email Marketing Reports: Why Email?

ClickZ Guide to Getting Started

Email vs E-Mail: Hyphen Equals Disrespect

MailChimp: Ask Before You "Blast"

CAN-SPAM

Wikipedia on CAN-SPAM

FTC's Requirements for Commercial Emailers

CAN-SPAM was also updated last year

 

Industry Blogs + Reading

Resource & Whitepaper Centers

Many Email Services Providers compile resource & whitepaper centers for clients and prospects. Here is a sampling.

Responsys

MailChimp

ExactTarget Whitepapers

CampaignMonitor

Silverpop Whitepapers

Bronto Whitepapers

Email Labs Best Practices

 

Email Design & Coding

MailChimp's Design Resource Center

Smith Harmon's Email Creative Review

CampaignMonitor Gallery & Tips

Spam Meltdown

Email Experience Council: Make it Pop

Email Marketing Resports: Format and Design

Marketing Sherpa: Email Design & Delivery

TESTING

Litmus

Pivotal Veracity

Some ESPs have proprietary built-in testing (MailChimp, CampaignMonitor)

W3C Validator

Search

More Resources

For detailed articles and more resources, check out AIGA Indy's Delicious Links

Email Service Providers

Email Service Providers are the companies that give you the ability to create, send and track your marketing messages. There are dozens of ESPs out there to serve every possible need, but here's a short list to get you started:

Campaign Monitor

MyEmma

ExactTarget

MailChimp

Constant Contact

VerticalResponse

iContact

Lyris (EmailLabs)

YesMail

Campaigner

StreamSend

Metrics & Stats